Our ingredients

Optimised ingredients.
Superior results.

We create the highest quality, cleanest supplements so that you don't need to check the label (but probably still will). The only way for us to do this, was to design and create our own formulas from scratch, sourcing every single ingredient.

We don’t believe in buying pre-formulated supplements and simply sticking our branding on. That is how the majority of supplements are made – they’re poor quality, full of fillers – and you deserve better.

After all, your body is the most complex & important machine you’ll ever own.

You wouldn’t fuel a Bentley with snake oil – so why fuel your cells with anything other than the cleanest, most effective ingredients out there?

No Junk or Fillers

When buying supplements from us you know exactly what you are taking. None of the nasties

No Sugar
or Artificial Sweeteners
No Artificial flavours, Colours,
or Preservatives
No Antibiotics, Synthetics
or Growth Hormones
No Gluten, Soy, and Dairy
(Keto and Paleo Friendly)

World-leading formulations

Our Ingredientologist and Doctor scientifically formulate our products to work synergistically, and are optimised to work brilliantly in those with common genetic flaws (like the MTHFR genetic snip).

If you’re a geek like us, you’ll notice that on labels we always include the full vitamin name in parentheses. That’s because simply stating Vitamin B6 means nothing – is it the active form of B6 (pyridoxal 5 phosphate), or is it the cheap inactive form (pyridoxine). Our company motto is “health before profits”, so Quality matters, and we put it on full show.

Sourcing matters

When it comes to ingredients, our leading question is always: What is the best possible source?

We never cut corners. After 1.5 years of being told it wasn’t possible, we finally found a manufacturer who could create our plant-based capsules – they’re made from natural cellulose, a prebiotic that feeds your good bacteria.

Our collagen comes from wild caught Norlandic cod; the cleanest and most sustainable source we could find globally. We source our vitamin K2 from real fermented soy called natto – there’s only one supplier of this worldwide (and the most commonly used, less absorbable vitamin K1 wouldn’t cut it for us).

Even our chlorella is cultivated under natural sunlight and pure mountain spring water in carefully controlled ponds vs toxic farms in China. We won’t accept anything less than the best, and you shouldn't either.

Toxicity testing

Each raw ingredient we carefully select is tested for toxicity, so we know that we’re only using the most reputable, superior quality ingredients that will add to your health, not work against it. Many brands supply-chain is so long, they have no idea of where the original source of their ingredients come from, and certainly don’t know if they have high toxins in. Health before profits (but both matter!).

Let’s stay in touch

We’ll give you a heads up on new Health Optimisation Supplements, deals, and events, plus tips & tricks on how to keep your health optimised.

Optimised ingredients. Superior results.